FACQ
(web)(motion)(art direction)2025Starting point
FACQ is a huge, practical catalogue of a business. The brief was the opposite of practical: an immersive flagship site that makes bathrooms feel like design objects.
Approach
We built the experience around motion and art direction: full-bleed scenes, material close-ups and transitions that carry you room to room, so each product lands as a moment rather than a grid cell.
Result
The result reframes FACQ from catalogue to flagship, a site that makes the everyday feel considered.
Water, light and surface do the storytelling.
Even a single tap gets the hero treatment: the catalogue styled like a design object.
A radiator sold like an interior object: the catalogue reframed as a lifestyle spread.
- Client
- FACQ
- With
- Immersive Garden
- Services
- Web experience, Motion design, Art direction
- Team
- 4 senior, 1 motion director
- Time
- 20 weeks
Let's talk
Kacper Chlebowicz
Founder | Art Director
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